Less than two weeks after killing the popular Choco Taco, Klondike is exploring options to bring it back to ice cream trucks.
that restaurants around the country were taking advantage of the news cycle to introduce Choco Taco tributes of their own., slamming the firm's decision to kill the product without giving any prior notice. The backlash grew so large that Klondike updated the options that callers to its phone number receive, with the automated voice telling them"if you are calling to share feedback about the discontinuation of the Choco Taco, press two.
Some on Twitter speculated that the discontinuation was a marketing stunt designed to generate excitement around the future return of the product. But in a tweet designed to look like a press conference from a Choco Taco, Klondike insisted that"it's not a PR stunt." I want to address the rumors: I’m really being discontinued, it’s not a PR stunt. I knew you loved me, but not THIS much. While I reflect on this outpouring of support, we are discussing next steps, including what to do with the last 912 tacos at HQ. Stay tuned…
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