Kliff Kingsbury, the Arizona Cardinals’ first-year coach, says he’s going to give players 'cellphone breaks' during team meetings because they need 'that social media fix'
Arizona Cardinals Coach Kliff Kingsbury understands cellphone addition. By Cindy Boren Cindy Boren Reporter covering sports, with an emphasis on politics and national stories Email Bio Follow March 27 at 11:09 AM Cellphone addiction is a real and dangerous thing, but one NFL coach is trying to make peace with it.
Will it work for a first-year NFL coach who will be under pressure to adapt to the pro game quickly — to be the next Sean McVay? Or will the breaks be the one thing old-school NFL dreads more than almost anything else — a distraction? Tom Rathman, then the team’s running backs coach, added, “You’d hate to think someone would want to bring a phone in and text in a meeting … but that’s what you’re facing. So Jimmy is doing a great job giving them enough time to do all that stuff so they don’t want to bring it into a meeting.”
The approach comes at a time of increasing awareness about the dangers of cellphone addiction and advice for how to tame the habit. Last December, Chamath Palihapitiya, a former Facebook executive, spoke of the “tremendous guilt” he feels over a social network that he believes has eroded “the core foundations of how people behave by and between each other.”
Kingsbury is going to try to meet the problem head-on, in a managed way. Will it be effective? He says it has worked for him in the past. And, besides, the NFL is changing. It wasn’t that long ago that playbooks were converted to tablets and they’re now prevalent on the sidelines.
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