I'm going ✈️ to Memphis! KITTENTHEBAND
takes to singing the band's new track,"Memphis," as monotone would be a disservice to the power behind her vocals. Her tone is Avril-esque , but despite the fact that the song has retro production elements, like the sampling of a dial-up loading screen, it's hyper-2019. There's a revival of '90s-cool-kid nonchalance going on in alt-rock right now, and"Memphis" shows that Kitten is ready to take it to new extremes.
With such a clear sonic vision, the visual for the track came naturally."All of the love, longing, and anxiety present in the song translated beautifully to the screen," Chaidez says of the summery suburban video. It's not all smiles in Kitten's summer splendor, though, with a grittier side being exposed on rooftops and in backyards.", who directed, is our friend and go-to-photographer.
"I'll never go back to Memphis," Chaidez concludes the song with a smile. The beat continues on, despite the definitiveness of the lyrics; the band jams on, while Chaidez dances around, cycling through smiles and frowns before posing with the Kitten family in the final scene.
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