One of the apes in Kingdom of the Planet of the Apes
The Big Picture A new era for the Planet of the Apes franchise begins this summer with the long-awaited release of Kingdom of the Planet of the Apes. The film’s official May 10 release date may still a few weeks away, but it looks like apes are already taking over San Francisco in what appears to be a recent viral marketing campaign for the movie, which was recently reported by the San Francisco Chronicle and shared via the official Fandango X account.
The latest marketing tactic from the upcoming Planet of the Apes installment follows a similar trend that has been seen in recent years, with several major movies being promoted via public stunts in an attempt to go viral. A notable example would be the 2022 horror film Smile, which selectively hired smilers to make creepy appearances in crowds all across TV. The stunt clearly worked, as the movie would go on to be a box office hit, earning over $217 million worldwide.
Kingdom of the Planet of the Apes debuts on the big screen on May 10. Check out their latest conquest in San Francisco down below.
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