King Arthur Scrambles To Meet Coronavirus Demand As Flour Sales Soar

America’s oldest flour company, King Arthur, is cranking up production to feed America’s new-found passion for baking by chloesorvino

King Arthur makes the country’s top-selling brand of high-protein bread flour, which has twice the share of its nearest competitor, Gold Medal, and saw sales increase 287% in the same period to almost one million bags. In September and October, typically a slower time for flour sales, the company sold a total of 550,000 bags across all of its brands.

“It's getting the milling and bagging time and then having it make its way through warehouses to grocery store shelves that's a fairly complex piece of the puzzle,” says Colberg, who joined the employee-owned company in 2005 and is one of three co-CEOs to run the company.

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