Kim Kardashian West Poses in Hot Pink for the Fendi x Skims Video Campaign

Your first look, shown exclusively on ELLE.com.

, it initially took us by surprise. But after processing the information, the partnership makes complete sense. Given the reality star-turned-business mogul’s keen eye for body-conscious silhouettes and Fendi’s iconic logo and elevated sportswear, this is a match made in marketable heaven. Designed in tandem with Fendi’s creative director Kim Jones,and in select Fendi stores and retailers globally.

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