.skims is here, and the material looks amazing! 😍 KimKardashian
after an influx of criticism that she was appropriating Japanese culture. Nearly two months later on Aug. 26, Kim announced the new name and an official release date, as well as a thank-you note for her fans.
"My fans and followers are a huge inspiration to me — I'm always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I'm excited to announce the launch of @SKIMS Solutionwear™ coming September 10," she."I love the idea that the pieces will be the closest thing to someone's skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.
and 28 cups. Kim told her fans in the initial announcement that despite working on this project for over a year, she's been"passionate about this for 15 years." "I'm thrilled to see my brand SKIMS come to life! I rely on solutionwear to accentuate and enhance my body, shape, and silhouette," Kim said in a press release."As my style changed and evolved, I found myself altering existing shapewear to work specifically for each look that I was going for. I knew I wasn't alone in looking for the perfect shapewear and was inspired to turn my passion into something real that works for every body type.
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