The SKIMS fashion brand of television personality Kim Kardashian is now the official underwear partner of the NBA, WNBA, and USA Basketball.
MANILA, Philippines — The SKIMS fashion brand of television personality Kim Kardashian is now the official underwear partner of the National Basketball Association , the Women’s National Basketball Association , and USA Basketball.
Kardashian shared a statement regarding her brand's multi-year parternship with the basketball organizations, calling it "a reflection of SKIMS growing influence on culture." SKIMS co-founder and chief executive officer Jens Grede touched upon the NBA's unparelleled modern approach and significant impact on pop culture, entertainment, and fashion when it comes to the sports industry, while NBA Commissioner Adam Silver praised SKIMS' quick rise to being a culturally-influential brand.
Because of these partnerships, SKIMS logos will begin seen publicly through on-court virtual signage during NBA and WNBA national broadcasts and on each league's online platforms.
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