Kim Kardashian's new look for her KKW Beauty line could be her new 'SKKN' trademark.
could be signaling a new identity for KKW Beauty ... because it looks like she's getting ready to launch a new beauty line with a new name.
Kim’s company filed trademark docs to lock up the rights to “SKKN” — which looks like a new beauty line she presumably plans to launch. The"KK" in the middle is likely a reference to Kim's initials. According to the docs, obtained by TMZ, KK wants to slap the name on products for hair care, makeup, skin care, nails and other products in the beauty world. We're told the trademark wasn't just filed in the US, but globally as well.
What's more -- we've learned SKKN.com and @SKKN social media handles were all locked down by Kim's team in December 2020 -- so clearly, the project has been in the works for a long time.
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