'I love the process of the whole thing of starting something new.”
“Everyone thinks like, ‘Oh my god, it’s just to get the ‘W’ off,’” she said. “That’s not it.”Kim explained that the rebrand was brought on because she"felt bad" that consumers had to pay"shipping costs at three different websites.
""I wanted one beauty brand,” she explained. “It’ll just be my beauty brand where you can [buy] everything beauty.""It’s like starting my own brand. You know, like a new brand and that makes me so happy... I love the process of the whole thing of starting something new.”James Devaney / GC Images / Getty Images
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