The 5,000-square-foot LA shop will be on Sunset Boulevard near the Supreme and Kith stores.
Kim Kardashian’s underwear label Skims plans to open its first permanent stores next year as it plots retail expansion in the US and abroad.
“Kim and I can envision a future where years from today there’s a Skims store anywhere in the world you’d find an Apple store or a Nike store,” said Jens Grede, co-founder and chief executive officer of Skims. “It marks the second chapter.”Skims began as a direct-to-consumer business in 2019, but it since has dabbled in physical retail through relationships with department stores such as Nordstrom Inc. and Saks Fifth Avenue.
The company is weighing international flagships as well, after tests in cities like Paris and Hong Kong. On its online shop, 20% of Skims customers are from abroad.“Our strategy going forward is to open important stores in the world’s most important cities,” Grede said.Skims expects to achieve net sales of about $750 million in 2023, up from nearly $500 million last year. So far this year, the business has been trending at 75% year-over-year growth, according to Grede.
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