Skims, the underwear and apparel brand founded by Kim Kardashian, is hoping to attract new customers: men.
The four-year-old shapewear brand is expanding beyond female clothing and into men’s products, with a new lineup launching Thursday that includes briefs, undershirts, boxers and leggings. Prices range from $16 to $54 depending on the item. Men’s sizes will also encompass Skims’ body positivity focus and stretch from extra small to 5X. Expanding into menswear is also a possible prelude to an initial public offering for the company, however nothing has officially been announced.
Skims’ success Skims has been a major success story for Kardashian with the privately held company recently valued at a whopping $4 billion. It recently raised $270 million in its latest fundraising round this past July. This latest round was led by Wellington Management, a firm known for taking companies public. Skims also recently hired a chief financial officer, Andy Muir, who previously worked at Nike. Bringing a CFO on board is sometimes a sign that an IPO is coming.
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