The reality star-turned-entrepreneur filed for divorce from the rapper in February 2021.
, shutting down its e-commerce site to work on a new brand.
However, a source close to Kardashian told WWD at the time that she is not rebranding to drop the “W” from the brand’s name despite the divorce from West, who officially recently changed his name to Ye. The name of the upcoming new brand has yet to be revealed. , a month after rumors swirled she was preparing to file. In the months prior to the news, speculation that the couple was separating increased after it was reported they were living separate lives following West’s unsuccessful and tumultuous presidential campaign.Pierre Snaps/Instagram
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