This year marks the 40th anniversary of jeankilbourne's pioneering film, 'Killing Us Softly.' Reflecting on the impact of her work and the fights to end media sexism that still remain:
, which examined how images of women in ads influenced how society views women. At a recent event at Smith College, she explored the impact of her work, and the fights that remain in ending media sexism.
Kilbourne’s presentation started on slides made from ads she cut out of newspapers, and has now been updated three times, withreleased in 2010. Her work created a whole new field of feminist media criticism, and showed generations of college students how images of women in advertising can have real life consequences. Even though Kilbourne’s mission started 40 years ago, this problem has not disappeared—in fact, it’s only gotten worse with the rise of the Internet and social media. We are still bombarded with conventional ads on TV shows, buses, billboards and magazines, but now new forms of advertising are also seeping into our minds every time we open Facebook, Instagram, Twitter and all the other apps we love to check, consult and receive validation from. Ads in these new digital spaces can be even more insidious than conventional ones. Many influencers on platforms like Instagram peddle every product in existence that claims to help us reach the ideal standards of beauty, using heavily retouched and Photoshopped images to sell dangerous beauty products. The
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