Last week, Tesla slashed prices by up to £8000 in the UK. Don't expect Kia to follow suit...
, cautioned: “It's a pretty dangerous strategy to reduce prices, and we have a lot of other tools at our disposal that we would employ before we did that.
“So the risk is that you reduce your price but undermine your residual values, and therefore there’s no saving for lease customers. Furthermore, your current lease customers, who likely thought they had some equity built into their terms, may yet come to the end of a lease and find that reduced residuals have undermined that. It will be interesting to see how the fleet buyers respond to it, as I think it presents a complicated situation.
“Residual values are why we have worked really hard at establishing strong used-car propositions. We spend an awful of time trying to keep them strong, because it feeds the whole system.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Great, yet still affordable future classics | AutocarLooking for a savvy investment? Here are some future classics you can still buy for less than you might think 👀
Read more »
Jeep Avenger wins Car of the Year award at Brussels motor show | AutocarJeep's first EV took the prestigious award ahead of the Kia Niro, Renault Austral and Toyota bZ4X, among others
Read more »
Chicago police say wannabe Hyundai and Kia thieves are smashing windows, damaging steering columnsHyundais and Kias across the country have been targeted after videos surfaced showing how to steal them.
Read more »
Greatest road tests ever: Lancia Beta 1600 coupé | AutocarThe Lancia Beta 1600 Coupe was a true Italian driver's car with the prowess to impress - read why it's one of our greatest roadtests ever
Read more »
Under the skin: the resurgence of the fuel cell electric car | AutocarIt looked like the dawn of FCEVs was long gone, but there's more happening than you might think - could a resurgence be on the cards?
Read more »
New Volvo EX30: high-tech Jeep Avenger rival lands in 2023 | AutocarThe new Volvo EX30 will arrive this year as a compact electric SUV targeting young, first-time buyers with a bold design and powerful technology
Read more »