The Kia Tasman pickup truck, initially met with mixed reactions due to its unconventional styling, is gaining popularity as consumers warm up to its distinctive look.
Kia starts deliveries of the Tasman next year, targeting markets like Australia, Korea and Africa. The company says it receives up to 60 expressions of interest in the Tasman in Australia each day. The brand aims for 20,000-25,000 annual sales in Australia, hoping to capture 10% of the segment. The Kia Tasman has stirred up a lot of debate since its recent unveiling, most of it related to its looks.
In a segment of the market where most rivals look pretty conventional, Kia went with a far more peculiar design theme for its first pickup and received a considerable amount of flak for it. However, the company says consumers are coming around to the interesting styling. While recently speaking with members of the Australian media, local Kia general manager of marketing Dean Norbiato said surveys sent out about the Tasman since its unveiling show there’s been a shift in how people feel about it. He says this is reflective in expressions of interest for the truck that have jumped from 15 per day to upwards of 60. Read: Will Kia’s Tasman Accessories Make You Forget Its Odd Looks? ‘You're all aware of the commentary around launch from an aesthetic standpoint, but we're really starting to see a narrative shift in terms of opinions,’ he told Drive. ‘A lot of people, the more time they see it and spend with it, we are seeing a separation in opinion from the initial launch. We've done some customer research as well. We had a week-long research piece with the Tasman, and in terms of the feedback, we feel we're confident from a position of overall sales volume targets we have with that model – the product and its specification – that we're in a good position.’ Norbiato added the Tasman has been better received by those who’ve seen it in person, rather than just online, adding ‘that’s on us, as a business, to get more in market, and get people familiar with the design. Because it is boxy and it's big, and the interior in particular is a standout
Kia Tasman Pickup Truck Design Sales
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kia Tasman Pickup Won't Be Sold in North AmericaKia's first pickup truck, the Tasman, will not be sold in North America due to the 'Chicken Tax' on imported trucks.
Read more »
Billboard Music Awards 2024: Full winners list as Taylor Swift makes historySwift's 10 wins brings her career total to 49 wins, the most of any artist.
Read more »
Pirates ace Paul Skenes wins NL Rookie of the Year, Yankees' Luis Gil wins ALPaul Skenes has been named the NL Rookie of the Year after posting an 11-3 record in his first season, while Yankees pitcher Luis Gil took home the award in the AL.
Read more »
Max Verstappen wins 4th straight F1 world championship as George Russell wins Las Vegas Grand PrixMax Verstappen finished in fifth place at the Las Vegas Grand Prix and it was enough to capture the fourth consecutive F1 world championship of his career.
Read more »
UGG slippers marked down after Black Friday: Tasman slippers under $78UGG has new markdowns up for grabs. Get a new pair of boots, slippers, slides and more at great prices.
Read more »
11 UGG slippers to buy instead of the nearly sold-out TasmanEven though the UGG Tasman slipper is nearly sold out everywhere, it doesn't mean you can't snag a cozy pair of UGG slippers for winter. Here are some of the best UGG styles to wear instead.
Read more »