Kia sees an opening to dominate the full-size electric SUV segment with its big, boxy EV9

The Kia EV9 will have two battery configurations.

. Kia thinks it can swoop in and capture the market by emphasizing its commitment to design and sustainability, as well as its ability to market itself as a more popular — and perhaps affordable — brand.

“We at Kia are committed to the belief that sustainability should be at the forefront of everything we do,” Kia CEO Ho-Sung Song said during a briefing with reporters earlier this week. “And this belief has driven us to create a full-size SUV that is not only stylish and authentic, but also environmentally friendly.”

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