KFC makes a play for Popeyes' crown with a massive new sandwich that looks almost identical to the latter's game-changing chicken sandwich
The pandemic may have put much of the world on pause, but the chicken sandwich wars rage on.The sandwich sounds a lot like Popeyes' sandwich, even costing the same price — $3.99. It has a larger chicken filet on a brioche bun with thick pickle slices and a choice of classic and spicy mayonnaise.
Popeyes' chicken sandwich has been a powerful driver of sales and hype for the brand, and Popeyes is the only fast-food chain to post a profit during the pandemic.The new chicken sandwich will cost $3.99 and will feature a chicken filet on a brioche bun with mayonnaise and thick pickle slices.
"We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts and, let's face it, ours wasn't the one to beat," KFC US Chief Marketing Officer Andrea Zahumensky said in the press release.
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