KFC and Hatch teamed up to create a new “Kentucky Friend Chicken Rain” content channel to help consumers fall asleep faster.
The idea was hatched from a viral TikTok trend in which users realized rain or white noise actually sounds like chicken in the fryer.Kentucky Fried Chicken and the sleep wellness company Hatch teamed up to create a new “Kentucky Fried Chicken Rain” content channel to help consumers fall asleep faster.The idea was hatched from a viral TikTok trend in which users realized rain or white noise actually sounds like chicken in the fryer.
"At Hatch, we take pride in producing the most effective audio for sleep. When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio"."And who better than the OG fried chicken experts themselves, KFC, to do it with! We're so excited to see our customers' reactions to this fun, quirky content and can help them fall asleep to fried chicken right before bed without ever taking a bite.
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