The channel, worth around $87 billion overall last year, relies heavily on Asians — and particularly the Chinese.
Confinement has lifted in China, the first good news for the travel-retail industry since the coronavirus pandemic began, although for the moment the country’s denizens still can’t venture too far afield.
But trade in the channel quickly came to a screeching halt as COVID-19 spread around the globe and most flights were grounded, starting in China. But now, little by little, travel within mainland China is picking up, even as restrictions are maintained elsewhere around the globe. According to a survey conducted in March by Ctrip, China’s largest travel booking agency, Thailand, Japan, Singapore, Vietnam and Dubai top the list. Prior to the pandemic, the most visited destinations abroad for Chinese travelers included Japan, South Korea, Malaysia and the U.S., ForwardKeys data showed.
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