Kevin Feige, who made a lot of money on sequels, isn’t cynical about sequels

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Kevin Feige, who made a lot of money on sequels, isn’t cynical about sequels
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Marvel Studios boss Kevin Feige defends sequels from cynics and eye-rollers ahead of San Diego Comic Con

, which also means a round of defending Marvel Studios’ honor. Superhero fatigue doesn’t exist! We’re fixing the oversaturation problem! The X-Men are coming! Now, ahead of the studio’s appearance at San Diego Comic-Con, here’s another soundbite for the books: sequel haters are cynics. Which, frankly, makes sense as the rhetorical position of a man whose bills are paid by an avalanche of blockbuster sequels.

Oh, the heavy work that “for some reason” is doing. It suggests the same defensive streak that has Marvel stars beefing with Martin Scorsese.. It’s not controversial to like sequels . It is actually, like the Marvel Cinematic Universe, the dominant cultural position. Feige’s defense of sequels feels like another symptom of. There’s some sensitivity there about these perceived pretentious critics whose hearts aren’t pure enough to embrace the joy of sequels.

But the issue that those critics have is that this pillar of the industry has become a little too load bearing: Hollywood has become more risk-averse, which means a, which means training audiences out of expecting original storytelling on screen. Maybe it’s cynical, but it does seem like a fair observation to make that a focus on sequels—not for the sake of the storytelling, but for the benefits of the business—is choking out the opportunities for other kinds of movies.

There’s no doubt that, in addition to sequels being necessary to his livelihood, Feige genuinely means it when he says he enjoys a certain kind of franchise storytelling. Elsewhere in the interview, he admitted to watching13 times in theaters, so he’s not new to this, he’s true to this. And, to his credit, he’s going to continue to be true to the vision for Marvel that he pioneered more than a decade ago, back when the studio brass were saying that “was too big of a concept to do in live action.

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