Kering, in transparency move, goes for 100pc traceable organic cotton

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Kering, in transparency move, goes for 100pc traceable organic cotton
FeaturedIndustry SectorsSustainability
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The Paris-based owner of such brands as Gucci, Brioni and Bottega Veneta will be the first company in the fashion and luxury businesses to offer such transparency with cotton sourcing.

Tracing the source of organic cotton to the farm and through its journey across the supply chain will enhance Kering 's sustainability credentials with end-consumers. Image credit: Kering French luxury conglomerate Kering has partnered with Albini Group, Supima and Oritain to develop a more sustainable business model through 100 percent traceable organic cotton.

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