Kering, L’Oréal finalize 4 billion-euro beauty deal, including Kering Beauté and Creed.
have officially tied the knot on their 4 billion-euro beauty deal following approval from competition authorities, the two companies said Tuesday.Beauté, including the House of Creed, and the signing of beauty and fragrance licenses for the Kering brands.
In addition to this, the deal gives L’Oréal the rights to enter into a 50-year exclusive license for the creation, development and distribution of fragrance and beauty products for Gucci, commencing after the expiration ofL’Oréal and Kering also said they are continuing to explore opportunities in wellness and longevity through a joint venture. In a statement, Luca de Meo, chief executive officer of Kering, said: “By leveraging L’Oréal’s unmatched expertise in the beauty sector, we are opening a new phase of acceleration for the development of fragrances and cosmetics for our houses, among the most iconic in the world. This long-term partnership will enable us to fully realize their potential in this category.” Nicolas Hieronimus, CEO of L’Oréal Group, added: “Building on the success of Yves Saint Laurent Beauté over the past 20 years, this significant new step in our strategic partnership with Kering allows us to strengthen our position as the world leader in beauty and luxury beauty, and to write a new chapter together for these iconic brands over the next 50 years, in order to unlock their immense growth potential.”L’Oréal and Kering revealed they were entering into a joint venturebeing in talks to merge their businesses. The Lauder portfolio includes Estée Lauder, Clinique, Deciem, Bobbi Brown and Tom Ford, among others. Puig’s portfolio includes the fragrance and fashion brands Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci and Dries Van Noten. There’s also Charlotte Tilbury, plus niche fragrance brands such as Byredo, Penhaligon’s and L’Artisan Parfumeur, as well as a dermocosmetics activity.. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
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