KEOLEBOGE MALELA: Gender-smart approach to investing is good for us all

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KEOLEBOGE MALELA: Gender-smart approach to investing is good for us all
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Investors on the continent change focus to empower women wherever possible

In recent years the investment world has woken up to the importance of women-focused investing. Female entrepreneurs in particular have benefited from this shift in focus. In 2021, for example, theWhile that’s a good start, it’s still a farthan that raised by male-led start-ups. But it’s not just female entrepreneurs who feel the effect of this unbalanced focus.

shows that if women participated equally as entrepreneurs the global economy would grow by between 3% and 6%., meanwhile, shows that gender-smart approaches to investment can make companies more competitive, solidify their supply bases, improve their human capital and help build an overall enabling business environment.

One of the things this approach has shown is the importance of adding gender concerns to your due diligence. Even if the investee company isn’t wholly, or even partly, female-owned you can see how many women are on its executive team, how many women it employs overall, and whether its products and services have a positive effect on women and children.

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