Digital content creators and influencers will now have to pay 15% of their earnings in tax in Kenya. But many are frustrated over the new legislation, calling it exploitative and a blow to their creativity.
New legislation that makes provision for the a 15% tax deduction on the earnings of digital content creators and influences is now in force in"I think they should review the Finance Act because a lot of people will be suffering, especially creators and it will make it hard for us to get jobs that are going to sustain us," Samantha Dedra, a creator with more than 800,000 followers on TikTok, told DW.Content creators argued that the new tax amounts to an additional financial burden.
"The economy is not doing so well, there is no money, there is no cash flow," Nikita, who has just under 400,000 followers on the platform said. Dedra and Nikita both say they believe that the government would ultimately gain more in the long run if it were to support rather than tax creators now.Some well-established content creators in Kenya say they have no problem paying tax but have appealed to the government to create an environment that nurtures and supports the digital economy.
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