KENNEDY BUNGANE: African Bank transformation strategy gives wings to founders’ vision

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KENNEDY BUNGANE: African Bank transformation strategy gives wings to founders’ vision
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Part of the journey includes the recruitment of talented professionals and a renewed focus on helping entrepreneurs achieve their aspirations

African Bank recently unveiled its transformation strategy, named Excelerate25, through which it aims to leverage its rich heritage, diversify its business and build a customer-centric, data-driven, scalable and digital-first business. Part of that journey includes the recruitment of talented professionals with the necessary passion, skills and capabilities to join this movement.

The African Bank story is often told from the perspective of the challenges it has had to overcome, rather than the reason for its existence. That reason, which lies at the core of its formation, was to find solutions for the structural challenges of exclusion experienced by the majority of South Africans.

Despite our strategic investment in digital operations, many consumers still rely on in-person banking and should not be left behind, and so we have implemented a hybrid model both online and in branches. The digital transition will be assisted by the bank’s recent partnership with Blue Label Telecoms. This partnership showcases African Bank’s strategic integration of its services, building alliances and ecosystems for a seamless customer journey.

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