Kendrick Lamar will headline the 2025 Apple Music Super Bowl LIX Halftime Show, set to take place Feb. 9 in New Orleans.
The set will be the second time the hip-hop superstar will grace the stage at the NFL’s main event, after he was a special guest alongside Dr’s West Coast hip-hop showcase in 2022. But this will be the first time he headlines the big show, and just the second time a rapper is the main event. Lamar nodded to that in a statement announcing the news.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” JAY-Z said in a statement. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
“The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage,” said Oliver Schusser, vp of Apple Music, Apple TV+, Sports and Beats, in a statement.
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