Kendrick Lamar’s new album MrMoraleAndTheBigSteppers is both a return to form and the end of an era.
But it’s also the 14-time Grammy winner’s final album with Top Dawg Entertainment, the L.A. hip-hop and R&B label that he helped turn from a regional underground favorite to a dominant global force. Lamar previously announced on his cryptic website,The rollout for “Mr. Morale,” released Thursday night, began in earnest with the release of “,” a track that interpolates Marvin Gaye’s “I Want You” and whose striking video finds Lamar morphing into deepfake versions of Kobe Bryant, O.J.
Lamar’s new LP is expected to easily top the Billboard 200 the week of its release. Days before the release, Lamar , featuring fiancée Whitney Alford and him holding their two children, with Lamar in a bejeweled crown of thorns.As his website announcement suggested, “Mr. Morale” is indeed a double LP, clocking in at 18 songs split in two halves.
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