The 10-piece capsule collection by Kendra Scott and Disney features an eclectic assortment retailing from $65 to $150.
The 10-piece collection, which ranges from $65 to $150, will feature such styles as the Mickey Mouse pendant, Mickey Mouse stud earrings, Minnie Mouse drop earrings and Mickey Mouse and Minnie Mouse tennis bracelet.
“Like so many others, Mickey Mouse and Minnie Mouse were a huge part of my childhood,” said Kendra Scott, executive chairwoman and chief creative officer. “They introduced me to a world that included the feeling of everyday magic and possibility, and I’m overjoyed to collaborate withAccording to Tom Nolan, chief executive officer of Kendra Scott, the jewelry collection is geared to a multigenerational audience across price points.
“Disney is one of the most iconic brands with an incredible fan base, who are passionate about the experience. We see similarities within our fan bases. Disney is renowned for bringing magic into everyday life, and at Kendra Scott, our mission is to bring joy through our retail experience and product offerings. This collaboration brings together two brands dedicated to celebrating craftsmanship and creativity, always with the customer in mind,” said Nolan.
While Nolan declined to give a volume projection, he said that their pre-launch social content has seen a 400 percent increase in engagement. In addition, their Insider sign-up rate three times the daily average “is a strong indicator of Disney demand.”Nolan predicts that the Mickey Mouse pendant and Mickey Mouse stud earrings will be among the bestsellers.
As a philanthropy-first brand, Kendra Scott is committed to supporting children’s literacy, being a core focus of the brand’s philanthropic efforts. The brand will donate 20 percent of proceeds from the Disney/Kendra Scott Mickey Mouse corded bracelet to First Book, a nonprofit social enterprise dedicated to eliminating barriers to an equitable education for children in underserved communities.The collection is available starting Thursday in all Kendra Scott stores and online at KendraScott.
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