Kendall Jenner, SZA, Justin Bieber, and More Take Their Clothes Off for Calvin Klein

“Deal with it.”

are, according to Calvin Klein, intended to convey self-expression. But what it really depicts is a heightened sense of reality, an ideal world filled with beautiful people in beautiful settings. For example, SZA dances around a white DeLorean in jeans and a cropped tee, Schafer jumps on a bed covered in pink satin sheets, Lil Nas X lords bare-chested over a boardroom, Bieber takes off his shirt amid a picturesque sunset, and Maluma dances center stage in boxer briefs.

The scenes are brazen, titillating, and, most significant, unapologetic. They enforce the sex-sells sensibility that has long been a part of Calvin Klein’s marketing strategy, telling everyone with a pitch fork at the ready to, well, deal with it.

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