Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology.
Paris' Mayor has announced plans to keep the Olympic rings permanently on display on the Eiffel Tower. With the Paralympic Games about to wrap up, the city is still gripped in sporting fever, the Olympic rings are sitting proudly on the Eiffel Tower and the– Agitos – is displayed on the Arc de Triumph. But even in the midst of the action, not everyone is convinced by the plan – and I have to agree with them.
Most critics are highlighting the disconnect between displaying the symbol of an external organisation on a structure so integral to the city of Paris. Marking the iconic building in this way is a massive statement that changes how the world views the structure, and therefore how they view Paris. Even the family of Gustave Eiffel To keep the Olympic rings permanently attached to the world's view of one city belies the Olympic brand spirit and purpose.
The Olympics should be transient, briefly belonging to host nations in a way, but ultimately being passed to all. And for the rings to be permanently displayed in Paris takes away from the important symbolism of the unifying event. The nostalgia that comes with looking back at the event branding of the nations that have hosted, and how it lives on only in memory and pictures, is part of the Olympic experience of the world. Paris' move changes that collective experience.
And what of the Paralympic symbol? Is that to stay on the Arc de Triumph? If so, why not? Elite sportspeople and invested nations exist in this section of the event too, and with the controversy surrounding the separateness of the two symbols, to only keep one on display feels, for want of a better word, slightly icky.Daily design news, reviews, how-tos and more, as picked by the editors.
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