For KatyPerry, life is too short to wear boring shoes.
to start the footwear label Katy Perry Collections. But last summer, the Hong Kong-based holding company that was the co-owner and manufacturer of the singer’s shoe line declared bankruptcy, leaving Perry high and dry. “It was like we got a call and had a week to buy the brand,” Perry said.
Perry works with a designer, and they come up with different themes. “My whole life has been a theme. Growing up, I wasn’t allowed to celebrate Halloween because my parents are very, very conservative. So themes have been very important to me,” she said. “There are always three themes for the collection, and then there are thoughts that bubble out of those themes. It’s just like a word association game.
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