The new store in the Flatiron district is the company's first in New York in two years.
The just-opened Flatiron district outpost was buzzing Tuesday morning with influencers, who were browsing the racks, posing with an “AT❤️NY” newsletter and chatting over mugs of coffee. Ann Taylor executives dressed for the occasion in some of this season’s latest finds, and even the DJ played up the holiday spirit in a metallic-colored sequin top. Actress, who is currently starring in “Our Town” on Broadway, also made an appearance.
Ann Taylor has a long history in New York, having first opened a 57th Street store in 1973. Five years later, it unveiled a 12,000-square-foot flagship that included a third-floor restaurant. Before the pandemic struck, the brand had three locations in Manhattan — in the Flatiron district, on Madison Avenue and in Rockefeller Center.
Near the dressing rooms, shoppers can swipe an oversize screen to review and request products that will be delivered by sales associates, or check out Ann Taylor’sHoused in a landmarked Beaux Arts building that was once part of the “Ladies’ Mile” historic district , the outpost was remodeled after Cole Haan moved out. Shoppers will find such online exclusives as Ann Taylor’s full cashmere collection and its Studio collection.
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