Frances Valentine co-founder Elyce Arons tells PEOPLE how she's honoring Spade's spirit through the brand's latest collection
“I keep Kate’s spirit alive by introducing joyful products in her aesthetic,” Elyce Arons tells PEOPLE exclusively.
“New for spring will be beautiful prints made in peony design, Kate’s favorite flower,” she says. “Kate loved colorful, happy, lively designs and believed that people should dress how they want and not be afraid of color. We are continuing to offer these kinds of clothing and accessories to honor her legacy.”
RELATED: Kate Spade’s Best Friend Pens Essay on Their Special Bond and Honoring Her Legacy at Frances Valentine The new Palm Beach pop-up is the third brick-and-mortar location for the brand, which also has opened stores in Sag Harbor and Manhattan, and plans further retail expansion in Dallas, Charleston and Nashville. The three stores currently open carry items like shoes, jewelry, handbags, vintage caftans, blouses, jackets, coats and other items inspired by Spade’s design aesthetic of color, joy and cool style.
Arons is currently having talks with Spade’s niece, actress Rachel Brosnahan, 29, about modeling for the brand again . Brosnahan, the daughter of Spade’s brother, is the star of the critically acclaimed Amazon series,
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