Kate Moss is getting into KimKardashian West’s skims.
The ’90s supermodel is the latest face of Kardashian’s Skims, appearing in the innerwear brand’s new TV campaign. “I first met Kate [Moss] in 2014 through [Burberry’s chief creative officer] Riccardo Tisci and was instantly struck by her cheeky humor, authentic and classic beauty — we’ve been friends ever since,” Kardashian West said in a statement. In fact, the duo was recently spotted around Rome, following the Fendi Couture show.
“I’ve been a fan of Skims since Day One,” Moss added in a statement. “What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly. I wear it, my daughter wears it — even my mum wears it.” The 30-second and 15-second TV spots are directed and photographed by Donna Trope and will be featured across both linear and streaming platforms this Thursday.
The reality star and fashion entrepreneur told WWD in April that online sales of Skims “quadrupled” in 2020 and the brand is hoping to open a permanent stand-alone store sometime in 2022. Other Skims models and ambassadors have included Kendall Jenner, Kylie Jenner, Rumer Willis, Addison Rae, Amelia Gray, Delilah Belle Hamlin, Lala Anthony, Jodie Turner-Smith and former inmate Alice Marie Johnson.
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