British model Kate Moss is the face of the brand’s latest campaign centered on Le City Bag, aiming to reintroduce the handbag to the public through a recognizable face. The campaign also features young models, appealing to a different demographic.
British model Kate Moss is the face of the brand’s latest campaign centered on Le City Bag , aiming to reintroduce the handbag to the public through a recognizable face. Launched today, the initiative also stars a variety of young models, appealing to another demographic while Ms. Moss draws in the core luxury consumer.Originally released in 2001, Le City Bag is now looking to a talent that was in the midst of her storied career at that time.
For the campaign, Ms. Moss, alongside Danish model Mona Tougaard, Chinese actress Yang Chaoyue and Korean singer Lee Ju-yeon – best known by his stage name Juyeon – are framed in portraits shot by famed Italian-American photographer Mario Sorrenti. Each of the stars is shown holding the handbag, which has been reimagined to include reinforced corners, small metal buckles, small studs and various pockets, both on the inside and outside of the item.
Kate Moss Le City Bag Campaign Handbag Models Fashion
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