Annie’s Ibiza founder Annie Doble gave Vogue a preview of her first fashion capsule during London Fashion Week.
, who regularly visits Doble’s London and Ibiza boutiques with her mother, Kate. “I think she’s going to love it.”
The dress is a key look in her first collection, which made its debut at a catwalk show in St Paul’s Cathedral on 17 February. “I feel like it’s very much me and my thoughts,” says the shop owner and vintage collector ahead of herStefan Knauer / Jason Lloyd EvansOver the years, Doble has supplied myriad stylish women – the Moss family, Mariacarla Boscono, and Maya Jama included – with archive pieces from decades past, as well as new-season collaborations she’s released with brands.
During the pre-show preview, she reaches to the back of the rail and pulls out a white dress fashioned together with rectangular tiles, made in collaboration with recycling concept shop, Are You Mad, using plastic collected from her Carnaby Street store. “We’ve been very conscious about everything that we use,” she explains, noting that everything is limited-edition.
As someone who’s well used to working through the night , she chose a late slot on day one of fashion week to show the fruits of her labour. “It feels very surreal,” she smiles. “I’m really excited.”Stefan Knauer / Jason Lloyd Evans
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