Kate Moss and her daughter Lila Grace for the first time front Fendi's 2024 Peekaboo campaign, photographed by Craig McDean.
British model and activist Adwoa Aboah was the first to front a Peekaboo campaign in 2022, in a whimsical short film by Italian director Luca Guadagnino where she was seen gliding over Rome’s skyline, landing on the steps of the brand’s headquarters.
The Peekaboo bag was launched in 2008, designed by Venturini Fendi and bowing during Fendi’s womenswear spring 2009 show. With its trapezium shape and playful name inspired by the children’s game, “peek-a-boo, I see you,” the bag is centered around a double turnlock upper frame, and the gusseted pocket construction and weighted keyhole hardware causes a suspended drape when open.
“There was an invasion of bags on the catwalk everywhere at the time, so I really wanted to create a bag that only a real leather goods maker like Fendi could possibly make,” Venturini Fendi said of the launch. “It was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag.”
The designer has evolved the Peekaboo with new materials and sizes, shoulder straps, wood or lucite handles and Selleria stitched seams.LeBron James' Wife Savannah Cheers in Balenciaga With Daughter Zhuri…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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