Kara Swisher Eyes Washington Post Purchase

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Kara Swisher Eyes Washington Post Purchase
WASHINGTON POSTJEFF BEZOSKARA SWISHER
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Journalist and entrepreneur Kara Swisher is planning to buy the Washington Post from Jeff Bezos. She believes the paper needs a change in direction and a focus on digital growth.

The journalist and entrepreneur Kara Swisher has a plan to buy the Washington Post. But first she's got to get its current owner, Jeff Bezos , to take a call. Bezos has not dropped any hints that he might want to sell the newspaper he bought 11 years ago for $250 million. On Friday, Axios reported that Swisher, who’s built successful media businesses elsewhere, is interested in assembling a bid to buy the paper from the Amazon founder.

Swisher, who moved back to DC a few years ago—and whose wife, Amanda Katz, recently left the Post, where she worked as an editor in the opinion section—says she thinks she could pull it off. Swisher believes the Post needs a change in direction, citing the hiring of Will Lewis and the paper's reliance on the Trump bump. She argues that the Post needs to diversify its revenue stream and invest in its digital future

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WASHINGTON POST JEFF BEZOS KARA SWISHER MEDIA DIGITAL GROWTH

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