The potential purchase of Parler would give Ye control of a social media platform and a new outlet for his opinions with no gatekeeper.
- The rapper formerly known as Kanye West is offering to buy right-wing friendly social network Parler shortly after getting locked out of Twitter and Instagram for antisemitic posts.
If Tesla CEO Elon Musk goes through with his planned purchase of Twitter, things may get even more complicated for Parler. That’s because Musk has already made it clear he would like to loosen Twitter’s rules and content moderation efforts, including reinstating the account of former President Donald Trump.
Ye was blocked from posting on Twitter and Instagram a week ago over antisemitic posts that the social networks said violated their policies. In one post on Twitter, Ye said he would soon go “death con 3 on JEWISH PEOPLE,” according to internet archive records, making an apparent reference to the U.S. defense readiness condition scale known as DEFCON.
Parler has struggled amid competition from other conservative-friendly platforms like Truth Social, which are tiny as well compared with mainstream social media sites. Parler had an average of 725,000 monthly active users in the U.S. for the first half of this year, according to Data.ai, which tracks mobile app usage. That’s down from 5.2 million in the first half of 2021. Overall, including people outside the U.S., Parler still failed to reach the 1 million mark in the first half of this year.
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