Kanye West's recent social media antics, including controversial statements and calls for Diddy's release, highlight the dangers of the attention economy and the social media outrage machine. West's inflammatory posts, while drawing condemnation, also garner millions of views, illustrating how outrage drives engagement and attention. The article explores the cyclical nature of outrage and its impact on meaningful conversations.
playback concert during Rolling Loud 2024 the at Hollywood Park Grounds on March 14, 2024 in Inglewood, California. Kanye West is at it again. Since his appearance at the Grammys last Sunday, the rapper—who now goes by Ye—has been wreaking havoc across social media , picking up petty squabbles on Instagram and
The claim is dubious, but that’s besides the point. In the attention economy, all that matters is that people talk about it—and West has been a master of feeding the outrage machine. He’s not the only one either.—putting out intentionally incendiary content to drive engagement—has turned into a common social media growth hacking tactic for a slew of content creators in recent years.
West’s bizarre comments have drawn considerable amount of pushback, including a condemnation from the American Jewish Committee calling on the entertainment industry to disavow the rapper for his “blatant hatred.”
Kanye West Social Media Outrage Attention Economy Controversy
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