The spot for his fashion and shoe brand appeared to show the rapper at the dentist.
West, who has spent the last week posting hate-filled messages on X, appeared in a spot toward the end of the game for his fashion and shoe brand Yeezy. West was shown laying down at the dentist, shooting the spot on an iPhone front-facing camera, with sunglasses on.
“I spent like all the money for the commercial on these new teeth,” the rapper said, showing off his diamond-encrusted teeth. “Once again I had to shoot it on the iPhone. Um… Um… Go to Yeezy.com.” The site takes users to a page with clothes and shoes from the brand along with song snippets, CDs and vinyls.
About an hour before the commercial aired Sunday, West took to X to post: “MY TWITTER REACH HAS BEEN LIMITED SO I AM NOT ALLOWED TO TREND DOING SUPER BOWL I AM SETTING UP A DISCORD CHANEL ON MY WEBSITE WELCOME TO AMERICA”spot a year ago. That half-minute ad looked like it was shot on West’s cellphone, and he appeared to be riding in a vehicle, talking directly into the camera.
The new commercial comes after a week of headline-making news regarding West.
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