Kanye West proclaimed his wife Bianca Censori the most Googled person on Earth after she wore a revealing 'invisible dress' to the 2025 Grammy Awards. West shared Google Trends screenshots showing the surge in searches for Censori, surpassing even 'Grammy winners 2025.' He also used the opportunity to promote his Yeezy fashion line.
The artist formerly known as Kanye West took to Instagram to boast about the viral attention his wife, Bianca Censori , received for wearing an 'invisible dress' on the 2025 Grammy Awards red carpet. West shared screenshots of Google Trends , highlighting the surge in searches for 'Bianca censori grammys,' which surpassed even the searches for 'Grammy winners 2025.
' Another screenshot revealed over 5 million searches for 'bianca censori grammys,' roughly equivalent to 'grammy winners 2025' and significantly outperforming searches for other artists like Chappell Roan, Benson Boone, Doechii, and Kendrick Lamar.In classic Yeezy style, West declared, 'We beat the Grammies' on a separate Instagram story. He further emphasized his wife's online dominance, stating, 'For clarity/February 4th 2025/My wife is the most Googled person on the planet called Earth.' Capitalizing on the publicity, West seamlessly transitioned into promoting his fashion line, YZY women's, by showcasing Censori in a unitard. He also shared a photo of the 'invisible dress' that Censori wore, which essentially revealed her body on the red carpet.Despite the online frenzy, Censori and West voluntarily left the event after their red carpet appearance. West was nominated for Best Rap Song for his collaboration 'Carnival' with ¥$, Playboi Carti & Rich The Kid, which ultimately lost to Kendrick Lamar's 'Not Like Us,' which also won Record of the Year and Song of the Year. This incident followed a pattern of West sharing intimate photos of his wife online, and Censori's history of wearing revealing outfits. Raj Kapoor, the executive producer of the Grammys, clarified that the awards show has an 'artistic black tie' dress code. The event sparked online speculation about a potential marketing strategy behind West's erratic social media activity, especially given his tendency to generate controversy around new album or product releases. His Yeezy fashion brand aired a commercial during the Grammys promoting a new fashion line, seemingly confirming the speculation
Kanye West Bianca Censori Grammy Awards Invisible Dress Google Trends Yeezy Fashion Line
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