Kansas City Chiefs quarterback Patrick Mahomes challenging Tom Brady as NFL merchandise king
If the numbers hold up, a new merchandise king could be crowned in the National Football League.
The current NFLPA list uses figures provided by officially licensed NFL partners collected between March 1 and Nov. 30. Final numbers will be tallied until the end of February, with the last quarter of data calculated and official figures available in April. At that point, Mahomes could officially be named the league's new retail king.
"The success of the field and the leadership," Scebelo said. "He comes across as somebody fans can root for. Starring in the State Farms ads, you can see some of the personality come through, and he's just someone fans feel they can connect with and they want to root for." If the Chiefs win Super Bowl LIV, Scebelo said Mahomes' spot as the new No. 1 merchandise player in the NFL should be cemented, though some factors like Brady's decision on his future could play a role. If the Patriots quarterback decides to retire, that could trigger a spike in sales.
"It's incredible to see the demand for his products spike even greater this year after his MVP run last season and is a testament to his electrifying play and the passion of Chiefs fans everywhere," Jack Boyle, Fanatics Global co-president of direct to consumer retail told CNBC via email.
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