In politics, momentum can be fickle, so all eyes are on 5 November, where the real battle will be fought — not in polls, but at the ballot box
The US Democratic presidential nominee, vice president Kamala Harris, speaks during a campaign rally at the Rawhide Event Centre on October 10, 2024 in Chandler, Arizona. Despite tackling a complex political landscape, she appears to be gaining momentum, bolstered by several key developments. But her campaign’s success will largely depend on whether she can effectively capitalise on this newfound traction in the final stretch.
In their previous debate, Harris was seen as having the upper hand, pressing Trump on several issues and scoring valuable political points. Trump, a master of media manipulation, may be avoiding further confrontation to prevent another round of unfavourable headlines. To close this gap, Harris is embarking on a media blitz, a sharp contrast from her more reserved media strategy in the early stages of her campaign. This media offensive includes appearances on popular shows such asHer team understands that the election is not just a referendum on policies but also on character. Voters need to feel like they know the candidate, and Harris’s new approach signals an attempt to present herself in a more relatable light.
His base remains strong, and his ability to rally voters in key states remains a critical advantage as the campaign enters its final phase.
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