KAI!! 😍❄️
Winter has come early this year. K-pop superstar Kai fronts Gucci's new campaign and the Italian fashion house is making us actually wish for snow. Aside from being a soloist and a member of EXO and SuperM, fans would know that Kai is also Gucci’s global brand ambassador.
The new campaign, led by creative director Alessandro Michele, spotlights Gucci’s Aria collection and was unveiled on November 30. In it, we see Kai lounging atop a fresh blanket of winter snow on a piney green mountain top at dawn.The model posed for various shots, all in the winter wonderland setting, wearing different pieces from the collection — in some accompanied by a stunning white horse. Gucci also posted some playful IG reels of Kai to accompany the campaign's release, and we just have one question: Have you ever seen an angel making a snow angel? Well, now you have.Aside from the pictures and cute clips, Gucci also shared a short film featuring Kai to its Instagram in which the star, for lack of better words, does the damn thing. He’s dancing , he’s caressing the white horse, he’s stowing away his crystal-encrusted heart into his Gucci bag. The clothes are signature Gucci — with the clean lines and ruggedness we know and love them for.One of the highlights of this campaign is seeing Kai wearing the iconic red velvet suit that Gucci created in 1996 with Tom Ford at the helm. Gucci revived the suit with the release of the Aria collection, which was envisoned to celebrate the brand's legacy.
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