'To be able to reimagine such a classic song while supporting an amazing cause with Chipotle really means a lot to me.” - KaceyMusgraves ❤️
,” also a stop motion short film that was first unveiled in 2011. “Back to the Start” earned the brand several international awards and also saw Willie Nelson cover one of Coldplay’s most popular and beloved songs, “The Scientist.”
"'Back to the Start’ was an iconic moment in advertising almost a decade ago, serving as the brand’s first-ever national TV ad,” Chris Brandt, Chief Marketing Officer at Chipotle, shared in a press email. “While Chipotle’s values remain unchanged, the urgency behind our efforts to revitalize farming has only intensified. ‘A Future Begins’ opens the next chapter in our mission to make real change for the future of real food.
“I truly believe in supporting family-run businesses. I come from a family of small business owners myself where I’m from down in Texas,” Kacey said in a press release about her decision to join the campaign. “I know that the American farm has faced a huge range of challenges over the last decade that threaten its survival, and the future of farming depends on supporting that next generation of young farmers.
to advocate for policy change in the 2023 Farm Bill as part of the brand’s ongoing commitment to young farmers and mission to Cultivate a Better World. The aim is to “facilitate equitable access to one million acres of land for the next generation of farmers.” Through the end of November, Chipotle is encouraging its customers to donate the cause by rounding up their order total to the next highest dollar amount to benefit the NYFC.
Also in conjunction with the release of “A Future Begins,” Chipotle has teamed up with work-centered apparel company brand Carhartt to launch some limited edition pieces, including a custom apron, jacket, hat, and a variety of patches as well as shoppable looks inspired by the characters featured in “A Future Begins.
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