K-Pop idol JAYBDEF___, whose single 'Switch It Up' was no. 1 on iTunes in 44 countries, opens up about his solo image, his favorite designers, and the importance of mental health. Read our interview here:
on the song hitting No. 1 on iTunes in 44 countries the day of release, including Brazil, France, India, and New Zealand, topping the iTunes European and Worldwide song charts. Clearly, Jay B had struck a chord.
“I wanted to make the song bold: to show that as a solo artist, Jay B is sultry, sexy, and edgy,” he explains through a translator over Zoom. It’s a weekend night in Seoul, and Jay B is sitting in an immaculate office designed like a music studio: windowless, record-breaking vinyl albums adorning the wall, a cadre of colorful employees walking in and out of frame.
Jay B, whose real name is Jae-beom Lim, was born in Siheung, in South Korea’s Gyeonggi Province, and grew up in Goyang outside of Seoul. Although he always loved music, choreography was his true passion. “As a child, I loved dancing. I really found my passion for it at 15. Through b-boying, I was introduced to hip-hop,” he recalls.
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