The digital climate initiative Kpop4Planet launched the 'Unboxed: High Fashion, High Carbon' campaign, which accuses French luxury brands Chanel, Celine, Saint Laurent and Dior of 'K-washing' their items by tapping members of BLACKPINK as ambassadors.
Lisa, Jisoo, Jennie and Rosé of Blackpink attend the 2022 MTV VMAs at Prudential Center on August 28, 2022, in Newark, New Jersey.MANILA, Philippines — A number of K-pop fans are calling out several luxury fashion labels for failing to commit to their sustainability promises and hiding behind the star power of Korean artists they have tapped as ambassadors." campaign, which accuses French luxury brands Chanel, Celine, Saint Laurent and Dior of "K-washing" their items.
"BLACKPINK is an A+ but luxury fashion is a total fail on climate," said Kpop4Planet campaigner Dayeon Lee. "These brands are K-washing fans into buying products, which are threatening our future. We're calling on them to clean up their act." Kpop4Planet claims that the four labels each failed on their climate commitments and are simply "green-washing" K-pop fans through the use of Korean idols as models, especially climate-friendly artists like BLACKPINK.Lee said that brands intend to continue tapping K-pop stars.
Action Speaks Louder, a partner of Kpop4Planet, graded each fashion brand on their climate targets and current emissions based on publicly available information. Saint Laurent scored a D, both Celine and Dior scored an E, and Chanel scored an F.
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