K-Drama Star Byeon Wooseok from Lovely Runner Is Prada's New Ambassador

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K-Drama Star Byeon Wooseok from Lovely Runner Is Prada's New Ambassador
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K-drama star Byeon Wooseok is the latest to join the star-studded roster representing the Italian fashion brand Prada.

With the success of the hit Korean series Lovely Runner, actor Byeon Wooseok has had an eventful year, but it’s not over quite yet. The K-drama star is taking on a new role. He has just been appointed as a new brand ambassador of Italian luxury fashion house Prada. On November 4, the label’s official Instagram account posted a series of photos of Byeon modeling a suit featuring an asymmetrical blazer over a baby blue button-down top and trousers.

Read more: Meet the Record of Youth Cast: Park Bogum, Park Sodam, and More Byeon is no stranger to the Prada family. He previously attended the brand's spring-summer 2025 menswear fashion show in Milan last June. There, he wore a sweater layered over a button-up top and tie, accented with a statement square belt. He’s also been spotted sporting the brand at events and on his Instagram page. With Byeon's announcement, Prada grows its celeb-studded roster of brand ambassadors.

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